About Celerity
Unifying data. Simplifying reconciliation.
Celerity was built by people who spent their careers doing SPA reconciliation the hard way — then set out to fix it for wholesale distribution.
How we work
Our founder spent 18 years inside wholesale distribution watching the same thing happen every month: SPA claims buried in Excel, PDFs emailed between trading partners, data that didn't match, and revenue slipping through the cracks between distributor AR and manufacturer AP.
The generalist rebate tools were built for Fortune 500 deals with a handful of suppliers. None of them understood what SPA reconciliation for wholesale distributors actually looks like — thousands of agreements, dozens of manufacturers, POS data in every format imaginable.
In December 2019 we brought distributors, manufacturers, and rep agents together to validate what a platform built for this specific work would have to do. The result was Celerity: a single system where POS data flows in, claims come out formatted to each manufacturer's exact spec, and reconciliation happens in real time instead of at month-end.
Today we're the AD Preferred Service Provider for SPA reconciliation, working with distributors and manufacturers across the industry to recover the revenue they earned — without the month-end fire drill.
- 1
Build great products.
We make reliable, focused software that solves real problems for real distributors, manufacturers, and rep agents. Every feature earns its place.
- 2
Give back to the industry.
We collaborate with the distribution community we came from — sharing what we learn, listening to what works, and building in the open with our customers.
- 3
Drive financial success for everyone.
Every workflow we automate, every claim we validate, every dashboard we ship is in service of one thing: making sure the money flows to the right place, on time.
Want to see it work on your numbers?
We'll walk through your SPA program together — most demos take 30 minutes.